Justin Bell |  Senior Art Director

Wendy's #Share4Adoption

Challenge: Create a low-to-no-budget program that helps Wendy's sell more beverages, while strengthening awareness of the brand's contributions to foster care adoption through the Dave Thomas Foundation For Adoption. 

Idea: Using a popular "heart-hands" trend on Instagram and Twitter as inspiration, we created a cup that has a hand making half a heart on it - so consumers can complete the cup and share it with #Heart4Adoption. Every time they share, Wendy's will give $2.50 to the Dave Thomas Foundation for Adoption to help kids in foster care find loving, permanent families. Look for them at Wendy's all over the country in summer 2015!