One of Destination Cleveland’s key goals is to grow visitation to 20 million visitors per year by 2020. Knowing most travelers are incentivized to travel by visiting friends and relatives, and that Cleveland’s residents are proud of their land and would be the best advocates for it, Destination Cleveland enlisted its residents to help them achieve this goal.
We held brand activations at Edgewater Live and Wade Oval – outdoor events that draw more than 6,000 people and 2,500 people respectively per night. We set up special #VisitMeinCLE tents where attendees could choose a special Cleveland “Roast Card” (like a postcard – but poking fun at Cleveland in a way only Clevelanders can do, with attitude.) that encouraged recipients to visit the sender in Cleveland.
